Casting a Wider Net: Why Expanding Your Reach Matters for New Professional Coaching Entrepreneurs
Imagine launching your dream business, only to find crickets chirping instead of a buzzing customer base. The reality is, early-stage success hinges on reaching enough of the right people.
Your “reach” number is the number of ideal prospective clients who are aware of your services and… you have the ability to put content in front of them at will (usually via email and social media channels). What’s your reach number today?
Here's why expanding your marketing reach is crucial for new entrepreneurs:
1. Awareness is the First Hurdle:
Your groundbreaking product or service can't solve problems if nobody knows it exists. By increasing your marketing reach, you raise brand awareness and introduce yourself to a broader pool of potential customers who might benefit from what you offer. Remember, every new entrepreneur has the same challenge: You’re the world’s best kept secret… until you’re not!
2. The Numbers Game:
Not every prospect will convert into a customer, that's a fact. But by reaching more people, you increase the odds of connecting with those who are a perfect fit for your brand. The larger your pool of potential customers, the higher your chances of securing those all-important initial sales.
3. Building Brand Authority and Credibility:
Relentlessly consistent exposure through diverse marketing channels can establish your brand as a legitimate player in the market. This builds trust and credibility with potential customers, making them more likely to consider your product or service when they're ready to buy.
Remember, reaching more people doesn't have to break the bank. Social media marketing, content creation, strategic partnerships and especially High-Touch marketing engagements are all cost-effective ways to expand your audience and propel your new business forward. So, don't be afraid to experiment, analyze, and refine your marketing approach. The wider your reach, the closer you are to achieving your entrepreneurial dreams.
Most entrepreneurs find marketing and growing their reach to be quite challenging. Click here to learn more about how I can help!